Rates opening emails can be sexy, but certainly not the most important when it comes to email marketing. Some say that profit is the most important wincanton thing about a business.
The also do not have access to a lot of useful wincanton information related to your business if you do not know the numbers: how does it cost to lure a customer is a customer brought the average income as a percent wincanton of sales is profit and so on
Things are as you see on their page or as you see in the table below: Business Type Open Rate Bounces Rate Clicks (Click-Through Rate) Opt-Out Rate Accountant / Financial Advisor 15.56% 9.87% 12.04% 0.18% Art Galleries / Museums 24.66% 10.39% 10.22% 0.24% Business Products and Services 14.32% 11.49% 9.04% 16.82% 0.19% Communications 8.57% 17.28% 0.12% Consultant (eg, marketing, management) 14.92% 10.72% wincanton 10.59% 0.20% 24.28% 6.20 Crafts % 20.55% 0.16% Education and Services 8.98% 12.59% 20.53% 0.18% Entertainment (eg, musicians, theater, film) 16.37% 8.44% 10.27% 0.18% Event planner 10.43% 11.10% 17.33% 0.26% 15.50% 9.99% 7.67 Franchise % 0.33% Government Agency or services 23.89% 9.21% 13.23% 0.17% Hotel, Inn, B & B 20.27% 9.60% 10.00% 0.44% Legal Services 20.55% 12.17% 11.19% 0.25% Manufacturing and Distribution 19.40% 11.49% 12.00% 0.27% Marketing / Adv / PR Agency 13.18% 9.89% 11.15% 0.15% Medical Services 18.29% 10.06% 11.19% 0.32% Nonprofit - Arts organization 21.88% 9.11% 8.71% 0.21% Nonprofit - Association 22.22% 10.09% 10.25% 0.12% Nonprofit - Education 24.97 % 8.52% 11.68% 0.20% Nonprofit - Health and Human Services 12.46% 23.07% 9.37% 0.26% Nonprofit - Membership organization 22.88% 10.50% 10.92% 0.16% Nonprofit - Other 22.66% 10.04% 11.33% 0.19% Nonprofit - Religious organization 25.01% 7.64% 9.19% 0.11% Office supplies 15.12% 9.96% 6.41% 0.21% Other 18.63% 9.48% 14.70% 0.20% Personal services (eg, dry cleaning, photography) 19.56% 9.86% 12.08% 0.33% 16.30% 10.13% Professional services 11.52 Publishing% 0.26% 18.26% 9.41% 20.88% 0.12% 17.49% 12.79% Real Estate 9.82% 0.22% Restaurant, bar, caterer 19.02% 9.90% 5.89% 0.30% Retail (online and offline) 18.01% 6.95% 13.99% 0.21% Salon and spa 17.85% 12.51% 6.26% 0.38% Sports and Recreation wincanton 19.70% 11.89% 9.19% 0.25% Technology 15.93% 12.24% 10.47% 19.34% 0.25% Transportation 9.44% 12.65% 0.32% Travel and Tourism wincanton 10.17% 18.18% 10.61% wincanton 0.22% Unknown 17.23% 10.11% 12.08% 0.21% Web developer 15.25% 16.58% 8.25% 0.15%
Although you hear many people talking about opening rate of emails they send about how good they are when it comes to design emails that are open, this is not the most important.
Sales are more important than click-through rates.
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I agree with you, Stefan, sales are the most important. But you have to take into account the rate of opening wincanton e-mail, as we take into account a number of other indicators that show us where it is going our business. The point is this: the more information wincanton reach more people, wincanton the more likely to have higher sales. And for this to happen, wincanton people must first open your message and read the information there. The low opening an email sent shows that we should walk in the message title as he awakens the interest of the read our subscribers.
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